After three days, the promotion department realized that they didn’t make a good decision and told us to stop going out.
In a way, we were relieved. There were all sort of comments about being out those days, in the sun, waiting for clients that just didn’t show up or that couldn’t afford to pay for our virtual school.
It wasn’t all lost, really. We found out something important: the true product that we should have been selling.
Most of the people that went out those days, received the same comment from several people. Or the same question, rather.
Do you have any professional training? Can I study to become an accountant on-line? Can I become a business administrator studying online? Can I study a second career in your virtual school?
And you know what? These were people that were willing to PAY to study in the manner that we were advertising. ‘Wherever you want, whenever you want.’A person who wants to study college could easily get a job to pay for our services. For them, it wasn’t exactly cheap, but it wasn’t expensive either. It was quite attractive to be able to study at their own pace and on their own schedule.
This was our target market. It was revealed to us on those days.
So everyone had the idea that, if we had virtual courses to obtain a degree, like a college level degree, we would probably find more students (a.k.a., clients). We told Larry, we told Sam, Todd and even Mr. Gestures.
During that time, Mr. Gestures was negotiating scholarships with the government. He wanted the government to offer a system where it would pay for half of the tuition of people who wanted to study high school and we (the school we were working in) would finance the other half. This was attractive for the government because it would say that it was investing on education.
And Mr. Gestures would have gotten a load of students, hence income to keep the project going.
But the governor told him ‘you know what? I think that junior high is a better bet. You design and make junior high courses and you have a deal.
And so we did. Mr. Gestures got everyone working on junior high lessons and completely ignored the fact that college degree apparently had more demand. More teachers were hired and we got back to designing classes.
People kept asking us for college level courses (relatives, acquaintances, friends and so on), but we couldn’t give them a date because we weren’t even working on that. Everybody said that everyone they knew told them ‘why the heck aren’t you doing college level courses?’ The conventional/ traditional schools have no capacity to hold for this demand of students.
It seemed like everyone was aware of that, except our own leaders, Todd and Mr. Gestures.
Junior high got designed, recorded, edited and uploaded. And we have yet to receive our first generation of students. I believe we have two or three students studying junior high. But I can’t be sure because they never let us know the real quantity of students that we have. Nobody knows why. Or if someone knows, they don’t tell us.
The decision to make junior high and ignore what we had found out, would prove to be not such a good one, further on.
So, the lesson is: Listen to your employees. Pay close attention to what they say. Consider their opinion. Analyze their proposals, evaluate what they are suggesting. Don’t discard their ideas just because they might not know as much as you do.
If Mr.Gestures had been a little smarter, he would have asigned a team to work on junior high, and another one to design college level courses. In case junior high wasn’t a success, or the governor changed his mind, he would have still be able to promote a new product. In other words, have a plan B.
Keep in mind that Mexico has corrupt politicians and they tend to move finances to the best of their knowledge (or conveninence), so if a public person tells you he or she will do something for you, you shouldn’t keep your hopes up. Most of them don’t deliver unless they receive a benefit. At least, most of them do this. So, more the reason for Mr. Gestures to think about this and keep a plan B up his sleeve. At least in this case.
At that moment, Mr.Gestures had money to invest. So he could have done both things with a hand tied behind his back. But this didn’t occur. When junior high was finished, guess what happened? The government simply stated: ‘there is no money to fund your proposal, sorry.’ And that was the end of that.
To this day, they are still searching for partners. They are looking for big companies to finance scholarships so that their employees are able to finish high-school in our virtual environment. But companies here don’t want to educate their employees because they wouldn’t have any people left to work for them. That’s the general idea here, but that’s a story for another time.
In the mean time, I think I’ll take a seat and wait for students to enroll, because if I wait on my feet, I’ll get really, really tired.
Next: That’s great! Now make it right.